Titled ‘Epic Drop’, this new 2025 Nissan TV and YouTube commercial showcases a jaw-dropping stunt where a massive 600-pound cargo load is dropped from a helicopter and, amazingly, the V6-powered Nissan Frontier catches it, all while travelling at high speed.
After catching and holding the huge, heavy load like it’s no big deal, the driver of the Frontier carries on with his journey along the rugged dirt road as he watches the helicopter turn and fly off back to base, all as if it were just another everyday task.
The 2025 ad spot from Nissan USA forms a dramatic visual designed to underscore the Frontier’s impressive power and durability, with the tongue-in-cheek tagline reminding viewers “Not that you would, but you could”.
Finally, the ad drives home Nissan’s confidence in their vehicles’ build quality by closing with the manufacturer’s boast of being “#1 in new-vehicle quality”, as ranked by J.D. Power, among mainstream brands.
What’s the Nissan Frontier commercial song?
The name of the song featured in this 2025 commercial for the V6 Nissan Frontier is ‘We Say Yeah’, and it was recorded by Cliff Richard & The Shadows, a British pop and rock & roll act of the late 1950s and 1960s which paired singer Cliff Richard with instrumental group The Shadows.
You can stream or download the complete song on Amazon Music, and you can also watch a performance of the track in this YouTube video:
We Say Yeah is a spirited, upbeat track that was co-written by Bruce Welch, Hank Marvin, and Peter Gormley, and originally featured on the 1961 soundtrack album ‘The Young Ones’.
Released in 1962 as the B-side to chart-topping single ‘The Young Ones’, the song garnered notable attention, particularly in France, where it charted at number 14, despite being relegated to the B-side in the UK.
Despite their energetic appeal, the combination of Cliff Richard & The Shadows never achieved lasting success in the United States. While they toured and even appeared on The Ed Sullivan Show, their impact on the North American music charts remained limited, mainly due to weak record label support and distribution instability.